What Is Marketing
Marketing automation is essentially a software tool, a platform….A technology that helps you optimise and maximise the sales process.
Marketing Automation is the magic,
the secret sauce of marketing and sales. It is the ‘multiplyer of results’, it gives you the ability to…
leverage off your existing advertising spend, with the likes of Google Ads, SEO and Facebook Ads.
If done right – You can increase the effect by a multiple, it’s not just ‘adding’ to results, but an X factor %. Increases in ROAS can be huge
Marketing Automation Software is the enabler of what we now call a Sales Funnel.
In past years, only large corporations could afford what we now look back on as clunky automation software.
BUT NOW – It’s affordable, incredibly smooth and easy-to-learn.
Combine marketing automation with the right sales funnel strategies and you will see an increase in your marketing metrics, sales and profits.
Why use Marketing Automation?
Return on Investment
Take the right actions
at the right time.
Marketing automation is about taking the right actions at the right time. It allows your marketing and sales processes to be dynamic and customisable to your contacts, whether this is a sales lead or an existing customer, at any given time.
Optimise experiences for your contacts.
Using marketing automation allows you to create highly customised and personal experiences for your contacts.
You can optimise interactions between your business and your contacts. Not only does this create a meaningful relationship for your customer, it also builds loyalty and can help increase your revenue.
It’s more than just emails.
Now marketing automation is much more than just sending emails to your clients. It is about transforming your marketing and sales processes both internally and externally. You can use it to create whole automation sequence that don’t involve your contact’s, making it useful to optimise your internal processes. You are no longer just limited to email when using marketing automation to communicate with your contacts – you can use text messages and site messages as well.
This integration means that when events occur on your other marketing platforms you can trigger responses in your marketing automation system.
Depending on the marketing automation software that you are using and what you are integrating with you can also feed information back and set off actions in the integrating software.
Your marketing automation software can become the central part of your marketing strategy, linking up your existing platforms.
If you would like to
know more about ActiveCampaign, the software of choice for
Kiwi Business Builders, then get in touch!
Being passionate about what we do.
At Generate Business, we are passionate about helping business owners generate success and reach their full potential.
Our aim is to help you optimise and maximise your business with
marketing automations and sales funnel stratgies.
This generates more traffic and leads, to increase your lead generation, growing more customers, more sales and more profits.